Performance marketing professional specializing in full-funnel customer acquisition, digital search architecture, and robust B2B demand generation strategy. Over a decade of experience scaling cross-channel budgets, refining conversion tracking, and deploying technical data automation solutions.
Independent contractor operations optimized for local API environment pipeline queries.
Core Proficiencies
Paid Search (PPC)
Demand Generation
Account-Based Marketing
Google Analytics (GA4)
Multi-Channel Strategy
Pipeline Optimization
Professional Experience
Freelance Growth Marketer & PPC Contractor
Independent Practice
- Design and optimize high-leverage Google Ads and Meta Ads campaign architectures to isolate conversion paths and maximize ROI.
- Conduct comprehensive multi-channel performance audits and build localized data reporting configurations for dedicated client accounts.
Growth Marketer / Performance Marketing
Shopify
- Strategized global paid search initiatives focused on accelerating international merchant acquisition pipelines.
- Collaborated across technical teams to deploy advanced attribution layers and manage complex scaling budgets.
Performance Marketing Manager
Netstock
- Led full-funnel digital demand generation and multi-channel acquisition paths across SaaS client portfolios.
Senior Marketing Specialist - Demand Generation
SambaSafety
- Engineered data-driven demand generation structures and strategic Account-Based Marketing (ABM) campaigns to scale high-tier pipeline growth.
Senior Account Manager
WordStream
- Managed elite-tier digital advertising portfolios, standardizing account structures and testing ad copy variants to capture premium traffic.
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